The New York Times
The New York Times
The New York Times
Overview
As the UX/UI lead on the Conversion team at The New York Times, I spearheaded several projects aimed at enhancing the purchase journey for NYT subscriptions. Collaborating closely with Research, Product, and Engineering, I led the redesign efforts to streamline the user experience, optimize conversion rates, and reinforce the NYT brand identity.
My contribution
Product strategy
User research
Branding
Product design
Year
2020
Overview
As the UX/UI lead on the Conversion team at The New York Times, I spearheaded several projects aimed at enhancing the purchase journey for NYT subscriptions. Collaborating closely with Research, Product, and Engineering, I led the redesign efforts to streamline the user experience, optimize conversion rates, and reinforce the NYT brand identity.
My contribution
Product strategy
User research
Branding
Product design
Year
2020
Overview
As the UX/UI lead on the Conversion team at The New York Times, I spearheaded several projects aimed at enhancing the purchase journey for NYT subscriptions. Collaborating closely with Research, Product, and Engineering, I led the redesign efforts to streamline the user experience, optimize conversion rates, and reinforce the NYT brand identity.
My contribution
Product strategy
User research
Branding
Product design
Year
2020
Process
Breaking down the project
The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.
Building on strong foundations
Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.
Collaborating with the internal team
Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.
Process
Breaking down the project
The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.
Building on strong foundations
Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.
Collaborating with the internal team
Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.
Process
Breaking down the project
The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.
Building on strong foundations
Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.
Collaborating with the internal team
Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.
Outcome
The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.
As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.
Outcome
The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.
As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.
Outcome
The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.
As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.